An afternoon with Benjamin Comar, CEO of Piaget, over a game of backgammon reveals a maison shaped as much by instinct as it is by precision.

Picking a watch is a considered process shaped by emotion, taste, and time. Tom explores how trying on different watches, understanding their stories, and experiencing them in person helps you refine what truly resonates—turning a decision into something far more personal.

Zenith’s Chief Product Officer reflects on the paradox of mechanical watchmaking: unnecessary, yet essential. From refining icons to revisiting overlooked history, he discusses how a historic manufacture evolves without losing clarity.